Introducing ‘The Marlene’ coat

Introducing ‘The Marlene’ coat

Waking up one morning feeling as captivating as  Marilyn Monroe, another morning feeling as bold and daring as Marlene Dietrich. We all go through this; waking up with a desire to unveil different sides of our personality.

With each coat we put on, we chose to show a different side of our personality. Feeling edgy? One goes for the leather jacket. Feeling dressier? Bring out the tailored coat.

All coats from our collection are meant to do just that; they are named after and inspired by women who are or have been influential in their fields, women with strong or specific personalities, that many look up to. The coats embody different characteristics that allow women to sartorially showcase either their quirkiness, their elegance or their edge.

The Marlene

Alluring and magnetic in both boyish attire and frilly dresses, Marlene Dietrich was known around the world as an emblem of sex and charm, which she showcased through her films and cabaret acts. She was a master of reinvention, as her astonishingly long career can prove, ranging from the 1910’s all the way to the 1980’s.

Dietrich, as the public knew her, was merely a fantasy. In 1960, she was quoted saying, “I dress for the image. Not for myself, not for the public, not for fashion, not for men…I dress for the profession.” (The Observer).

Outside of her meticulously crafted celebrity image, Marlene’s personal life was kept secret for the most part. She was, however, known for opposing traditional gender roles- she defied the societal norms of her generation with her androgynous film roles and bisexuality. The actress also trained at a boxing studio in Berlin that opened to women in the late 1920’s.

What’s more, she was known to house French and German exiles as well as help them financially, during World War II.

Our “The Marlene” coat embodies the spirit and personality of the seductive movie star: designed based on eighteenth century men’s top coats, it slits at the back and is sharply cut, yet it cinches and ties at the waist ever so femininely. We offer this coat in both orange and light pink, statement colours fit for bold personalities or in a timeless navy.

As the critic Kenneth Tynan wrote, “She has sex but no positive gender. Her masculinity appeals to women and her sexuality to men.”

Watch her inMorocco (1930), Shanghai Express (1932)
Read about her: “Marlene Dietrich” by Maria Riva (1992)


Image credits:
Bottom left: Marlene during a 1942 war bond tour by Horst P Horst
Bottom right: Marlene by Edward Steichen, 1932
Bottom center: Marlene in “The Blue Angel” , 1930
Top: Marlene by Laszlo Willinger, 1942

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